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Lifecycle & Retention

Turn trials into revenue. Keep revenue churning less.

Activation flows, onboarding sequences, and nurture programs that turn trials into revenue.

Who it's for

  • SaaS products with free trial or freemium models and weak activation rates
  • Teams with a CRM but no structured lifecycle program
  • Companies seeing high churn in the first 90 days

What's included

  • Lifecycle audit and gap analysis
  • Activation and onboarding flow design
  • Email sequences (Klaviyo, HubSpot, or custom)
  • Segmentation model and behavioral triggers
  • Retention scoring and early-churn playbook

Timeline

3–4 weeks for audit and flow design. Flows live in weeks 4–6.

KPIs we measure

Trial-to-paid conversion rateDay-30 and Day-90 retentionEmail engagement rateMRR expansion from lifecycle

Tooling & Stack

KlaviyoHubSpotSegmentIntercomCustomer.io

FAQ

Common questions.

Ready to build a repeatable growth system?

Book a 30-minute GTM call. No pitch decks. Just an honest conversation about where you are and where you want to go.