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Paid Acquisition

Pipeline-focused paid media — not just clicks.

Pipeline-focused paid media across Google, LinkedIn, and Meta — optimized for lead quality, not just volume.

Who it's for

  • B2B SaaS teams running paid ads without a clear attribution model
  • Growth teams spending >€5k/month on paid with poor MQL-to-SQL conversion
  • Companies launching demand gen for the first time

What's included

  • Paid media audit and opportunity analysis
  • Campaign architecture (Google, LinkedIn, Meta)
  • Creative briefs and copy frameworks
  • Attribution model setup
  • Weekly performance reporting dashboard

Timeline

2 weeks to launch first campaigns. First data for optimization at week 4.

KPIs we measure

Cost per qualified leadLead-to-pipeline rateROAS on closed-won revenueBlended CAC

Tooling & Stack

Google AdsLinkedIn AdsMeta AdsGoogle Analytics 4HubSpot

FAQ

Common questions.

Ready to build a repeatable growth system?

Book a 30-minute GTM call. No pitch decks. Just an honest conversation about where you are and where you want to go.